DETROIT — General Motors this week will give motorsports and off-road enthusiasts a glimpse of its electric vehicle future while showcasing the internal-combustion performance prowess it's demonstrated for decades.
The automaker plans to show the GMC Hummer EV SUV and its proprietary Ultium battery platform chassis at Motor Bella, along with a slew of race cars and its Infantry Squad Vehicle. The ISV is based on the Chevrolet Colorado ZR2 and is made of 90 percent commercial, off-the-shelf parts, including Chevy Performance race components.
"You always want to lure [consumers] with something exciting … so they're going to bring out the Hummer, which they've introduced, and race cars, which always draw a crowd," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions.
"Race car fans are among the most rabid automotive people on the planet. It's always a good lure to highlight your brand by showing off the race cars."
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