Mehta, known for his effective leadership at Synchrony and GE Capital and deep experience in the consumer finance, automotive, and nonprofit industries, will lead DigniFi's mission to provide access to inclusive financingSEATTLE, Nov. 4, 2021 /PRNewswire/ -- DigniFi, a leading fintech platform for the automotive industry, today announced that Neeraj Mehta has been named Chief Executive Officer, replacing Richard Counihan whose guidance and expertise were instrumental in significantly growing the company during his five-year tenure by expanding to 32 states, launching a revolving line of credit program with WebBank called DigniFi ExpressWay, and cementing a partnership with industry giant AutoNation.
Richard Counihan will support Neeraj Mehta and continue serving DigniFi by taking a seat on its board of directors.
Mehta, who helped lead the spinoff of Synchrony from GE Capital, joins DigniFi with an outstanding track record in consumer fintec…