Here's a look at the four automaker Super Bowl spots and the entry from Vroom, the used-car shopping site that's making its Super Bowl debut.
General Motors is running a corporate electric vehicle spot in addition to a Cadillac ad. Jeep, which is expected to feature singer Bruce Springsteen in its spot, and Toyota are also running ads.
Kantar, a marketing research company, estimates that in-game ad expenditures for Super Bowl LV on Sunday will total $435 million. The company said "this would be the largest amount in history, eclipsing the $390 million spent during the 2017 game."
More ads will be added to this list upon their release.
Look out, Norway.
GM — with a little help from actor Will Ferrell — wants to bring the EV crown to the U.S.
But first, Ferrell wants to give the Nordic country a piece of his mind in GM's Super Bowl spot, which touts the sleek, electric Cadillac Lyriq crossover, th…