Ford Motor Co. is mobilizing its dealer network in Texas to help those affected by widespread power outages during unusually frigid weather.
The automaker on Thursday sent a letter to retailers in the state asking them to loan 2021 F-150 pickups from inventory to residents without electricity so they can use the trucks' onboard generators to power homes. Ford is offering the dealers $600 more than normal to put any F-150 with the Pro Power Onboard feature into loaner fleets.
Ford says there are currently about 415 generator-equipped pickups on Texas dealers' lots. The trucks still can be sold to retail customers during an upcoming "Truck Month" promotion in March, the letter said.
"For well over a century, Ford Motor Co. and our dealer partners have been there to support and serve our communities in time of need," the letter said. "Our Texas communities need all the support they can get right now. You can make a significant differe…