Ford Motor Co. is the first major automaker in Europe to say it would sell only fully electric passenger vehicles there by 2030. The decision is the culmination of a tumultuous two years under the leadership of Briton Stuart Rowley, who has overseen a $1 billion reduction in structural costs that included closing plants and cutting more than 10,000 jobs.
More upheaval looms as the company continues to adjust to an EV future, Rowley told Automotive News Europe Associate Publisher and Editor Luca Ciferri and Correspondent Nick Gibbs. Here are edited excerpts.
Q: Ford was the first major manufacturer in Europe to say it was going to have an all-electric passenger-car range by 2030. You will use Volkswagen Group's MEB platform for one, possibly two, electric cars. What is your platform strategy to expand your range further?
A: I'm not giving details now. You know, 2030 was an important date we put out there. But I think even more important is that by mid-2…