Longtime California dealer Adam Simms has a familiar and growing problem: He needs to upgrade a store in Silicon Valley, where the dirt below is worth more than the thriving business above.
His creative solution is not for those with a thin wallet or an aversion to risk: It's a $279 million project that can be summed up as "go big and go home."
Welcome to tomorrow's Toyota of Walnut Creek, a world away from the busy but dated dealership in the heart of Silicon Valley.
If all goes according to plan, it will become a modern 165,000-square-foot full- service Toyota store by 2026. It will more than double its service bays to 54, including eight for quick-lane operations, and will have nearly 800 display and storage parking spaces for inventory on about 7.5 acres of prime downtown real estate.
But another revamped Toyota store is not the story — it's what is planned to rise above it that makes Toyota of Walnut Creek so int…