In a tightening horse race, Mercedes-Benz returned to the front in luxury segment sales for the first quarter, powered by strong demand for its luxury crossovers.
But its lead has narrowed from a year earlier.
In the first quarter of 2020, Mercedes was in first place with a comfortable 11,400-vehicle distance from the segment's third-place challenger, Lexus. But for the first quarter of 2021, Lexus was within 4,003 sales of Mercedes. And BMW, now No. 3 in the race, was just 2,820 vehicles behind Lexus.
And if last year was any indicator, 2021 could be another dramatic race. Despite that roomy first-quarter position a year ago, Mercedes ended 2020 in third place behind BMW and Lexus.
The luxury vehicle segment is showing no sign of slowing down, despite the lingering economic effects of the pandemic around the nation. Total U.S. luxury sales rose 20 percent to 547,903 cars and light trucks in the first quarter, significantly outperforming the broad…