Uber and Lyft have both pledged to electrify their ride-hailing services by the end of the decade as part of efforts to reduce pollution and counter climate change.
A smaller startup has accomplished that today.
Earth Rides launched its ride-hailing service in Nashville in October with an all-electric fleet that now has nine Teslas, a Polestar 2 and a Ford Mustang Mach-E that's used on the weekends.
Launching a transportation network in the depths of a pandemic that decimated ridership among larger companies came with some trepidation. But Raven Hernandez, CEO and co-founder of the company, says the novelty of the fleet has caught the attention of passengers more accustomed to nondescript ride-hailing vehicles and car enthusiasts alike.
That they're traveling in a way that's less environmentally damaging? That's a nice byproduct.
"A lot of people don't get in the car because they're electric vehicles and they'r…