Ford really knows how to put on a show.
The introduction last month of the battery-electric F-150 Lightning pickup was a slick Hollywood-quality production that smashed it out of the ballpark as far as new vehicle debuts go. With Ford's classic "glass house" Dearborn, Mich., headquarters doubling as a giant screen, company officials made it clear to Tesla, Rivian and others that it intends to dominate the electric pickup segment.
And Ford probably will. The F-Series has been America's top-selling pickup for 44 straight years.
And yet, curiously, one word — aluminum — was not mentioned by any of the key presenters: Ford Executive Chairman Bill Ford, CEO Jim Farley and the truck's chief engineer, Linda Zhang. As with the rest of the F-150 and Super Duty lineup, the Lightning will have a body made of weight-saving aluminum.
You may recall it was less than a decade ago that Ford spent more than $1 billion to retool two of its assembly plants when it d…