CDK Global Inc. is expanding its online sales capabilities with the acquisition of digital retailing provider Roadster, the company said Wednesday.
The Hoffman Estates, Ill., dealership management system giant said in a regulatory filing that it is acquiring Roadster, of Palo Alto, Calif., for $360 million in an all-cash deal, and Roadster will become a wholly owned subsidiary of CDK.
CDK said the deal closed Wednesday.
"Consumers have shown they are increasingly more willing to purchase big-ticket items online, and this trend has quickly accelerated during the pandemic," CDK CEO Brian Krzanich said in a statement.
"To meet their expectations, the automotive industry requires integrations of the right technology, data and infrastructure to better connect its online and in-store experiences. Roadster's consumer-focused approach and innovative technology will significantly contribute to our modern retailing efforts to create a seamless omnichannel v…