These challenging times bring new demands for ways to communicate and sell to your customers. Customer Relationship Management (CRM) software was originally created to build customer relationships and help communicate with new and existing customers. Now, CRM software has evolved; it could help integrate all your customer data, from all sources, in one place. From customer phone calls to service history to email engagement and accounting data, you could get a 360° view of each customer, in a single system. Plus, CRMs also make it easy to reach out to customers with your latest financing offers to help encourage them to purchase. This can help you identify your best customers and help drive increased sales across your entire customer base. Every business is different, with different CRM needs. Here are some tips from Synchrony to help you pick your best CRM tool.
What business problems are you trying to solve? Typically, the biggest challenge is how to pull your data…