Former Prime Automotive Group CEO David Rosenberg has purchased two more stores as he continues to build a new dealership group.
Rosenberg, with partners and brothers Rick and Mike Bickford, on June 30 bought Tri-City Subaru and Tri-City Chrysler-Dodge-Jeep-Ram in Somersworth, N.H.
The sellers were brothers Kenneth Plante, Roger Plante and Steve Plante. Rosenberg says he is keeping the stores' names, while Jordan Plante, a family member of the sellers, will remain general manager of the Subaru store. Somersworth is about 20 miles from the Atlantic coast.
"The stores have a great reputation," Rosenberg told Automotive News. "They've been in business a long time. We're keeping all the staff that works at both dealerships."
Rosenberg, a longtime Northeast dealer, said he previously worked with the Bickford brothers at Prime and described them as "great operators." They own a combined 40 percent in the dealerships, he said.
"It's been the…