American Honda Motor Co. will obtain two electric crossovers from its partnership with General Motors for the 2024 model year, the first volume products to emerge from the arrangement.
Under the product-sharing plan, GM will create the propulsion systems for the vehicles, “but everything above the platform will be uniquely Honda and uniquely Acura,” Dave Gardner, American Honda’s executive vice president of national operations, said in a phone conference with reporters last week.
He declined to say where the exact line of separation will be between GM’s propulsion platform and the finished vehicles Honda and Acura will obtain through the partnership.
Gardner also said that Honda will step up its involvement with hybrid vehicles as the automaker attempts to reassert its identity as an industry leader in fuel efficiency and CO2 reduction.
He said that each of the company’s core models will feature a hybrid option as its top trim offering.
“We’re going to stop dabbling in hybrids and make a commitment to higher sales,” Gardner said.
The statements came as Honda attempts to regain its public image as a leader in environmental awareness among world automakers.
It has been overshadowed in recent years as competitors announced ambitious plans to convert their portfolios to electric vehicles.
“We’re not the leader in this field,” Gardner acknowledged last week. But he added that, according to owner research the company has undertaken, by increasing its hybrid offerings, Honda will create a pathway for customers to eventually buy more battery-electric vehicles.
In the meantime, he said, Honda has established an internal group to determine how to go to market with EVs in the 2024 model year, and will be working with dealers on how best to plan its sales and service strategies.
“We have a lot to do to be ready for 2024,” he said, “as we plan to sell these EVs in reasonable volumes.”