The U.S. arm of Stellantis recorded a 5.1 percent sales gain in the first quarter, rebounding from a pandemic-induced downturn that hammered the industry.
Alfa Romeo, Chrysler, Jeep and Ram all posted sales increases during the quarter. Dodge deliveries declined due to the loss of volume from the discontinued Grand Caravan minivan and Journey utility vehicle, but the Charger, Challenger and Durango each posted gains.
Brands: Alfa Romeo, up 25%; Chrysler, up 32%; Dodge, down 28%; Fiat, off 28%; Jeep, up 8%; Ram, up 16%
Notable nameplates: Wrangler, up 25%; Gladiator, up 23%; Cherokee, up 13%; 300, down 4%; Grand Cherokee, up 10%; Ram pickups, up 16%; Pacifica, up 40%; Challenger, up 24%; Charger, up 6%; Durango, up 15%; Giulia, up 17%; Stelvio, up 24%.
Incentives: $4,345 per vehicle in March, down 12.3% from a year earlier, according to TrueCar.
Average transaction price: $43,086 per vehicle in March, up 5.6% from a year earlier, TrueCar says.
Fleet mix: 19%. Down 36% from the year-earlier period.
Quote: “In spite of what started out as a strong start last year, before COVID shocked us all, this quarter was a very strong rebound for retail sales year over year,” Jeff Kommor, head of U.S. sales for FCA, said in a statement.
Did you know? Ram had its best retail sales ever in March.