The Chevrolet bow tie is finally disappearing from the jerseys of the Manchester United soccer club, marking the end of an expensive, eight-year debacle that cost Joel Ewanick his job as General Motors' chief marketing officer. GM signed the nearly $600 million deal in 2012, a year before it decided to pull Chevy out of the European market.
Man U's new sponsorship deal with German software company TeamViewer, effective at the start of the 2021-22 season, is worth about $20 million a year less than the GM contract. Still, the five-year arrangement is reported to be the Premier League's most lucrative jersey-only deal and the largest sponsorship signed by any sports team during the coronavirus pandemic. The club is in discussions to add a new automotive sponsor as well, according to the Manchester Evening News.
Although Ewanick called the sponsorship he orchestrated "the biggest no-brainer I've ever seen," former GM CEO Dan Akerson allegedly ouste…