Today's vehicles are more connected than ever. Whether it's in-vehicle Internet access, gesture-controlled entertainment systems, or high-tech cameras designed to recognize the vehicle's surroundings, we are witnessing the power of data-driven connected car services unfolding before our eyes.
Looking to the future of autonomous automotive technology, as well as overall auto safety, much of what's possible for the development of next-generation vehicles will rely on the strategic application of data, the bulk of which will be generated while the vehicle is in motion.
Despite the growing interconnectedness of our real and digital lives, consumer unwillingness to share personal data remains a significant roadblock, with most apprehensive about who may have access to their information.
Research also indicates that many consumers are unaware of how much data they're sharing, and they are reticent to enroll in services that leverage da…

