Subaru sales dipped 30 percent in September to 42,054 because of the global microchip shortage, the Japanese automaker said, with only one of its models showing a year-over-year gain. For the year, Subaru’s sales are still up 6 percent.
Notable nameplates: Forester down 27%, Outback down 58%, Crosstrek down 0.7%; WRX/STI up 20%
Q3 incentives: $1,382 per vehicle, down 25% from a year earlier, TrueCar says
Q3 average transaction price: $30,795, up 2.5% from a year earlier, according to TrueCar
Quote: “Our retailers continued to show record sales efficiency in September, despite the continued challenges from the global supply chain disruptions,” Subaru of America CEO Tom Doll said in a written statement.
Did you know? WRX/STI, Outback and Crosstrek sales still remain up for the year through September.