Volkswagen’s second-quarter U.S. new-vehicle sales rose 72 percent for the best quarterly performance since 1973 behind strong crossover sales as well as the continued rollout of the new ID4 electric crossover.
VW was also helped by the introduction of the Taos small crossover. It produced sales of 4,939 in the quarter.
Audi delivered its best first-half sales ever, as well as its best-ever quarterly sales mark with nearly 67,000 vehicles sold. Brand officials credited the strong performance to high-volume vehicles such as the Q3, Q5 and Q7 crossovers.
Brands: VW, up 72%; Audi, up 92%; Porsche, up 56%
Notable nameplates: VW Atlas, up 160%; Tiguan, up 50%; Jetta, up 27%; Audi Q5, up 133%; Q7, up 126%; A6, up 106%; E-tron, up 42%
Incentives: $3,808 per vehicle in second quarter, down 14% from a year earlier, TrueCar says.
Average transaction price: $43,035 in the second quarter, up 6.7% from a year earlier, according to TrueCar.
Inventory: Scott Keogh, CEO of Volkswagen Group of America, said VW currently has roughly 32,000 vehicles on the ground.
Quote: “Our growth has been led by our SUVs and their significant gains across some of the most competitive segments in the industry. The additions of the Taos and ID4 enable us to sustain our recent gains and make us even more competitive as an SUV brand,” Duncan Movassaghi, executive vice president for sales and marketing at Volkswagen of America, said in a statement.
Did you know? Roughly 85% of ID4 buyers are trading in gasoline-powered models, Keogh said.