BEIJING — China’s Great Wall Motor will launch a new standalone brand for its off-road vehicles, chairman Wei Jianjun said, as automakers pursue new segments when sales in the world’s biggest car market pick up.
Wei said Great Wall, the country’s top pickup maker, plans to launch the “Tank” brand during the Shanghai auto show this year in April.
Baoding-based Great Wall earlier this year also launched a new standalone brand for electric and smart vehicles. It’s also building an EV factory with BMW in China.